In the wake of Brexit, Loose Women is the only daytime show that’s “not cancelled”.
Britain’s decision to leave the European Union has had a huge impact on many aspects of British life. While some sectors have been hit harder than others, one area that has seemingly been left unscathed is daytime television. Most people don’t spend their days glued to the TV, but there are still a number of popular shows on during the day that appeal to all sorts of different demographics. With so many different shows on at once, it can be hard to keep track of what’s being broadcast at any given time.
The UK’s most popular daytime show is Loose Women, which regularly draws in over 1 million viewers per episode. The show began in 1999 and was initially hosted by Carol Vorderman and Denise Welch before Coleen Nolan joined them as a regular host in 2002. She was later replaced by Jane McDonald when she left the show in 2007 and then Janet Street-Porter filled her spot when she departed two years later. Other presenters have included Linda Robson, Lisa Maxwell, Stacey Solomon and Nadia Sawalha.
Loose Women has remained incredibly popular throughout its 20-year run for a number of reasons. One reason for its success is its appeal to so many different demographics; women between 18 and 45 make up almost 80% of its audience (via ITV). The program also aims to tackle topics that are relevant to both genders, such as politics or sex.
