Netflix is losing subscribers to the tune of about 1 million per month.

Netflix is losing subscribers to the tune of about 1 million per month, according to a new report from analytics firm Jumpshot. The streaming service’s subscriber base has fallen by more than 6% in the last six months, dropping from 125 million in June 2018 to 118 million in December 2018. While Netflix’s monthly user base has increased by 9% over the same period, it’s still suffering a net loss of 7%.

The reason for this drop? Some customers are simply not renewing their subscriptions, while others are cancelling their accounts altogether. Netflix lost roughly 2.8 million users in 2018, but it gained 6.2 million new ones. Those numbers suggest that cancellations outpaced new sign-ups by about 2:1.

While these figures don’t tell us much about individual customers’ reasons for leaving Netflix, they do shed light on some broader trends that could be affecting its business model. For one thing, Netflix is losing more subscribers than it’s gaining despite adding a ton of original content to its library this year.