In 2019, Carhartt released a series of ads with a slogan that has been called racist.
Carhartt, a clothing company known for its workwear, has come under fire for releasing an ad campaign that some have called racist. The Detroit-based company is owned by VF Corporation and is known for making clothes for workers in the construction industry. In 2019, the company released an ad campaign that was targeted at people of color. The slogan read “Get Your A** to Work” and featured black men in prison uniforms.
The company was criticized by many people on social media who said the ads were racist and offensive. Carhartt later apologized and said they would be taking down the ads. However, many people were still unhappy with the way the situation was handled.
