The brand has seen a rise in popularity among millennials, who are using it as a symbol of rebellion.
Burning Carhartt Why is a short documentary that examines the rise of the popular workwear brand Carhartt. The film follows a group of young adults who are wearing the clothing as a form of protest against their parents and the world they grew up in. The film was released on Netflix on October 26th, just days after the brand had announced its acquisition by Nike for $10 billion.
What is Carhartt?
Carhartt is an American clothing company that was founded in 1889 by Hamilton Carhartt. The company started out making rugged workwear for workers and farmers, but today it offers an extensive range of clothing for all kinds of people, including fashionable garments for younger people. The company is most famous for its jackets and jeans.
Why are millennials wearing Carhartt?
Millennials have been flocking to buy clothes from brands like Levi’s and Vans since 2017. These brands were often worn by those who grew up in similar economic conditions to them, but millennials have been using them as symbols of rebellion against their parents’ generation. This has led to many young people wearing these clothes despite not being able to afford them or not having jobs at all.
