BT Sport has announced that it will be rebranding to ESPN from November 1st.
BT Sport has announced that it will be rebranding to ESPN from November 1st. The move is being made in an attempt to reflect the channel’s wider content, as well as its growing presence on social media. The name change was announced on October 27th, with BT Sport’s social media accounts already reflecting the new name. The change will take place just in time for BT Sport’s coverage of the Champions League final between Tottenham Hotspur and Liverpool on June 1st 2022.
The BT Sport brand was created in 2012 when BT acquired ESPN’s UK and Ireland TV channels. Since then, the channel has expanded significantly and now broadcasts a wide range of sports events including Formula One, Premier League football, UFC and WWE wrestling. The rebranding is intended to make it clearer what sports are available through BT Sports channels and also reflects their expansion into other sports. However, fans are unlikely to notice any significant changes when they tune into ESPN from November.
