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Why are people leaving Spotify

Spotify is losing users as more people choose to stream music through YouTube, Apple Music, and Amazon Music.

Spotify has lost a significant number of users in the last few years, according to a new report from Digital Music News. The streaming service’s subscriber base fell by 2 million subscribers in the first quarter of 2021. In 2018 alone, Spotify lost over 5 million subscribers. This means that Spotify’s subscriber base has dropped by around 20% since its peak in 2015.

A number of factors have contributed to this drop in users for Spotify. While many streaming services offer free ad-supported versions, Spotify is one of the only ones that offers an ad-free paid version as well. This has given it an advantage over competitors like Apple Music and Amazon Music Unlimited, which both have ad-supported options available at no cost.

However, recent changes to YouTube have put pressure on Spotify’s business model. As part of its ongoing effort to combat music piracy, YouTube has begun blocking videos with copyrighted music from appearing on its platform without a license from the copyright holder. The change led to thousands of artists including Taylor Swift removing their content from YouTube altogether and creating their own subscription services instead.